Core Values






Honesty & Transparency

The great challenge for the highest value
A+ Group is doing its best to be the best honest and
transparent company in Korea.


Sharing = Happiness

From today's happiness to tomorrow's hope
A+ Group is constantly sharing to pursue greater
happiness because A+ Group knows the beautiful
result of sharing.


Change + Innovation

Continuous innovation for future value
A+ Group, which aims for the top comprehensive
financial asset management consulting service in
Korea, is constantly changing.

Core Strategy




Management infrastructure optimization

- Building an innovative organizational culture and fostering talent
- Business portfolio and risk management suitable for asset increase
- Establishment of high-efficiency infrastructure for efficient work process



Customer value maximization

- Strengthening the brand image for increased credibility and loyalty
- Strengthening the Total Life Care Service for customer satisfaction
- Growing into a socially responsible, respected company



Strengthening the foundation of new growth engines

- Strengthening global business step by step to overcome domestic market limitations

- Innovation and challenge to secure new growth opportunities

- Strengthening the business foundation such as health care, real estate, funeral service, wedding, etc.